Prolific Social Media & Citizen Engagement

• The name of the social network Twitter was originally “Twttr”.
• It took 3 years, 2 months and 1 day to get to the billionth tweet.
• Today it takes one week or less for users to send a billion tweets.
• 10 tweets per second mentioned Starbucks.
• The average Twitter user once tweeted 307 times.
•  Barack Obama’s victory tweet was retweeted over 800K times .
• The 2012 election broke records—31.7 million political tweets.
• 32% of all Internet users were using Twitter.
•  69% of follows on Twitter were suggested by friends.
•  In 2012, almost 1 million accounts were added to Twitter.
• USA’s 141.8 million accounts represented 27.4% of all Twitter.
• 50% of Twitter users were using the social network via mobile.
• 2012 brought an 800% increase in top TV show tweets.
• The London Olympics generated 150 million tweets in 16 days.
•  Super Bowl 2012 had 13.7 million football-related tweets.
• Religious leaders expected one retweet for every 500 followers.
• Musicians expected one retweet for every 30,000 followers.
• 64% of consumers purchases are based on social content.
• 91% of 18-34 year old's using social media talked about brands.
•  60% of U.S. smartphone owners visited social networking sites.
• 46% of U.S. social media users accessed Twitter via cell phones.
• 31% of smartphone Internet time was spent social networking.
•  Infographics added to Stumbleupon generating 746% more pageviews than other kinds of content.
• 181,354 people on Twitter used the term “social media”.
• Katy Perry,  Justin Bieber, Barack Obama and Lady Gaga have more Twitter followers combined than the entire populations of Germany, Turkey, South Africa, Canada, Argentina and Egypt.
• Saudi Arabia ranked #1, as the fastest-growing Twitter nation in the world with a 300% year-on-year growth rate, and more than 3 million active Twitter users.
• 16% of U.S. Internet users were on Twitter.
• The average Twitter user had 126 followers.
• The average business had 14,709 Twitter followers.
• More devices are connected to the Internet than there are people on the planet.
• The “Castle in the Sky” TV screening generated 25,088 tweets per second—the most ever.
• YouTube on Twitter  has 40.1 million followers.
• 60% of Twitter users were female.
• Twitter users once spent 21 minutes monthly on Twitter.
• 92% of retweets were based on interesting content.
•  Between 2008 and 2011, there was a 5,000% increase in the number of employees at Twitter.
•  The official Twitter account for Sweden was once run by a different citizen every week.
• McDonalds employed 10 people to run their Twitter account.
• @RealTimeWWII, a Twitter account created by Oxford history graduate Alwyn Collinson, narrates World War II on Twitter in real time; all the tweets are manually written with no script.
• Infographics shared on Twitter once got 832% more retweets than images and articles.
• Twitter is available in more than 25 languages.
• Beginning of 2014, Twitter had more than 240 million users.
• There were more than 500 million tweets per day in Jan 2014.
• Twitter is now worth more than $11 billion.
• 16% of customers used Twitter to interact with businesses.
• 75%, or three out of four, heads of state utilized Twitter.
• The Library of Congress acquired the entire Twitter archive.

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H     Check out Del Harvey in this Ted Talk, where she discusses her role as the head of Twitter's Trust & Safety Team, and how she keeps 240 million users safe.

Reference: https://www.mediabistro.com/